Privacy Policy

Last updated: 17/05/2025

Thank you for visiting Onus Athletics (referred to in this Privacy Policy as “Onus Athletics,” “we,” “our,” or “us”). We are committed to protecting your personal information and complying with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit onusathletics.com or use any related services, including pages that display Google AdSense advertisements and third‑party media embeds (Getty Images, Instagram, X/Twitter, Unsplash/Pexels stock images, etc.).

By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy and consent to our handling of your personal information as described below.

1  Collection of Personal Information

1.1  Types of information we collect

We may collect the following categories of personal information:

  • Contact details – name, email address, phone number, mailing address.

  • Account details – username, password, profile photo or avatar (if you create an account).

  • Payment information – billing address, partial card data (processed by our payment partner), order history.

  • Usage information – IP address, browser type, device identifiers, pages viewed, referring/exit pages, time‑stamps, and other analytics data.

  • Marketing preferences – records of your consents and opt‑outs.

  • Any other information you choose to provide – e.g., information you enter in forms, surveys, or support requests.

1.2  How we collect information

We collect personal information via:

  • Direct interactions – when you complete forms, subscribe to a newsletter, make a purchase, or correspond with us.

  • Automated technologies – cookies, pixels, local storage, and similar tracking technologies that operate when you browse our site (see Section 6).

  • Third‑party sources & embeds – information made available by social‑media platforms, advertising networks, analytics providers, and media‑embed partners when their content is displayed on our pages (see Section 3.3).

2  Use of Personal Information

2.1  Why we use your information

We only process personal information where it is reasonably necessary for our business activities, including to:

  1. Provide and maintain the website – display pages, serve media embeds, and ensure security and functionality.

  2. Respond to enquiries and provide support.

  3. Process payments and fulfil orders.

  4. Deliver personalised or interest‑based advertising via Google AdSense and other networks.

  5. Conduct analytics and improve our content, design, and user experience.

  6. Send marketing communications that you have elected to receive (you may opt out at any time).

  7. Comply with legal obligations, resolve disputes, and enforce agreements.

2.2  Legal bases for processing

We rely on at least one of the following bases:

  • Your consent (e.g., newsletter sign‑up, acceptance of cookies).

  • Performance of a contract (e.g., supplying a product you purchase).

  • Compliance with legal obligations.

  • Our legitimate interests (e.g., improving the website, running safe and relevant advertising) unless those interests are overridden by your rights.

3  Disclosure of Personal Information

3.1  Service providers and business partners

We share personal information with trusted third parties who help us operate our site and services—for example payment processors, hosting providers, email‑delivery services, analytics tools (such as Google Analytics), and advertising networks (such as Google AdSense).

3.2  Related entities and business transfers

We may share information with our subsidiaries or affiliates, or disclose it in connection with a merger, acquisition, or sale of assets.

3.3  Third‑party media embeds and social platforms

Our pages may embed content from external providers, including but not limited to:

  • Google AdSense ad units

  • Getty Images Embed Viewer

  • Instagram posts (Meta Platforms, Inc.)

  • X (Twitter) posts (X Corp.)

  • Stock‑image host embeds such as Unsplash and Pexels

When such content is loaded, the third‑party provider may collect data directly from your browser (e.g., IP address, cookies, and interaction data) according to its own privacy policy. We do not control these parties’ tracking technologies and are not responsible for their handling of your information. Links to their policies are provided where applicable:

  • Google AdSense: https://policies.google.com/technologies/ads

  • Getty Images: https://www.gettyimages.com/company/privacy‑policy

  • Instagram: https://privacycenter.instagram.com/policy

  • X (Twitter): https://twitter.com/en/privacy

If you interact with embedded content (e.g., “like,” comment, or follow), that interaction is governed by the third party’s terms.

3.4  Legal and regulatory disclosures

We may disclose your information when required to do so by law, subpoena, or court order, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

4  Overseas disclosure

Many of our service providers are located, or store data, outside Australia (including but not limited to the United States, European Union, and Singapore). Where we transfer your personal information overseas, we take reasonable steps to ensure the recipient upholds privacy standards comparable to the APPs (for example, by entering into contractual clauses or relying on certification schemes).

5  Data security and retention

5.1  Security measures

We use industry‑standard safeguards such as HTTPS encryption, firewalls, access controls, and regular security audits to protect your information from misuse, loss, or unauthorised access, alteration, or disclosure.

5.2  Retention periods

We retain personal information only as long as necessary for the purposes outlined in this Policy, or as required by law. When information is no longer needed, we take reasonable steps to securely destroy or de‑identify it.

6  Cookies, tracking, and personalised ads

6.1  Our use of cookies

Cookies are small text files placed on your device to recognise repeat visitors and remember preferences. We use first‑party cookies (set by Onus Athletics) and third‑party cookies (set by service providers) to:

  • Analyse site traffic and performance (analytics cookies)

  • Enable social‑media embeds to function (functional cookies)

  • Deliver interest‑based advertising through Google AdSense (advertising cookies)

You can control cookies through your browser settings and, for Google AdSense, through Google’s Ads Settings (https://adssettings.google.com). Disabling cookies may affect site functionality.

6.2  Interest‑based advertising

Google and other ad‑network partners may use cookies and device identifiers to serve personalised ads. In accordance with Google Publisher Policies, we do not pass personally identifiable information to advertisers. You can opt‑out of personalised ads by visiting the Network Advertising Initiative opt‑out page (https://optout.networkadvertising.org/) or YourAdChoices (https://youradchoices.com/).

7  Access to and correction of your information

You may request access to the personal information we hold about you, or request that we correct any inaccurate, incomplete, or outdated information. To do so, please contact us using the details in Section 12. We will respond within a reasonable time and may require proof of identity.

8  Your choices and controls

  • Marketing communications – You may unsubscribe at any time by following the link in our emails or contacting us.

  • Cookie settings – Use your browser’s preferences to block or delete cookies, or opt‑out of personalised ads via Google and third‑party mechanisms (see Section 6.2).

  • Do Not Track (DNT) – Our site does not currently respond to DNT signals.

9  Links to other websites

Our website may include links to external sites that we do not operate. We are not responsible for the privacy practices of those sites; please review their privacy policies before providing any personal information.

10  Changes to this Privacy Policy

We may update this Privacy Policy periodically to reflect changes in law, technology, or our business practices. When we do, we will revise the “Last updated” date above. Significant changes will be highlighted on our site or communicated to registered users. Your continued use of the website after any update constitutes acceptance of the revised Policy.

11  AI‑generated images and synthetic media

We occasionally publish illustrations, graphics or concept art created with generative‑AI tools (for example, OpenAI DALL·E or Midjourney). These images are generated from text prompts that do not include personal information about our visitors; no user data is transmitted to the tool provider beyond the prompts we author.

  • The resulting images are used solely for editorial and illustrative purposes.

  • We do not employ AI‑generated images to identify individuals, create biometric templates, or otherwise profile users.

The use of such synthetic media does not alter how we collect, store, or process your personal information, but we disclose it here for full transparency.

12  Contact us

If you have questions, concerns, or complaints about this Privacy Policy or our data‑handling practices, or if you wish to access or correct your personal information, please contact us:

Onus Athletics
Email: hello@onusathletics.com

We will acknowledge your query promptly and aim to resolve any complaint within 30 days. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).